You’ve spent the time setting up Remarketing. Now make your list work harder for you with Similar Audiences.
With Similar Audiences, Microsoft Advertising automatically finds you new customers by looking for searchers with similar interests to those on your Remarketing lists.
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Reach prospects who are ready to convert
When you expand your reach to these “look-alike” users, you’ll find high-quality prospects you can turn into customers. -
Drive conversions and increase ROI
Customers saw 70% higher conversion rates with similar click-through rates from Similar Audiences than from non-targeted users for the same ads. Microsoft Advertising, Similar Audiences pilot performance data, June 2019. -
Save time with easy setup and automatic updates
Once you’ve associated your Remarketing list, Microsoft Advertising will create the similar audience and work daily to keep it current.