Digital media has revolutionized the way car buyers search for their next car putting the buyer in the driver’s seat to engage with brands natively on their terms versus the more interruptive marketing favored by traditional TV, radio and print marketing.

Dygen and Skai joined forces to share the secrets to digital advertising to make sure you’re along for the ride at every part of your customer’s purchase journey.

You’ll learn:

  • Best practices for running native ads across the publishers that matter
  • Insights on mobile advertising
  • How to maximize return using sales data

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